Cover Story plastic-free paint shop encourages visitors to play with colour

Finnish paint brand Cover Story just opened a new boutique in Helsinki. The shop was designed by Linda Bergroth, who also just launched a new capsule collection of colors with the brand.

Cover Story – A Finnish eco-friendly paint brand launched in the first half of 2021. Not only does the paint contain no plastics at all, but sustainability is considered in many ways.

Cover Story – Finns' sense of color

How Cover Story’s plastic-free interior paints disrupts the industry? Synthetic paints are known as one of the most significant sources of marine microplastics and there has been hardly anything happening in the world of paints during the last 100 years. Then, at the beginning of this year, Cover Story entered the market, aiming to do things differently.

Looking for beautiful colors? Off to Finland! Cover Story is a Finnish paint brand that has now opened its first shop – a place where you can experience color in different ways and where color samples are served with little stories.

Sekoitettava bisnes – Suomalainen maalibisnes on jämähtänyt, väittää Anssi Jokinen. Hänen perustamansa Cover Story aikoo tehdä muovittomasta maalista sisustustuotteen, jota ei osteta rautakaupasta.